eCandle — Brand Kit

The mark

A drop of energy, holding a spark.

The eCandle mark is a candle-flame droplet carrying a lightning bolt — off-grid energy, settled electrically. Four variants cover every background.

Primary · Forest

Default on light backgrounds.

SVG PNG 512 PNG 256

Amber · Dark

Default on dark backgrounds.

SVG PNG 512

Mono · Black

One-color print, engraving, stamps.

SVG

Mono · White

One-color use on photos and dark surfaces.

SVG

Lockups

Mark + wordmark, for headers and title cards.

Lockup · Light

For paper and light UI surfaces.

PNG

Lockup · Dark

For dark decks, video, and social banners.

PNG

App icon & favicon

Rounded-square icon for apps, favicons for the web.

App icon

512 px, rounded square.

SVG PNG 512 Touch 180

Favicon

SVG plus 32 & 16 px PNG fallbacks.

SVG PNG 32 PNG 16

Clear space & minimum size

Keep clear space around the mark equal to at least 25% of its height on every side. Don't place text, other logos, or busy imagery inside that zone.

Minimum size: 24 px tall on screen, 8 mm in print. Below that, use the favicon-optimized files.

Color

Warm paper, forest ink, a spark of amber.

Four core colors carry the whole identity. Click any swatch to copy its hex value.

Pairing rules: forest on paper, amber on ink. Never set amber type on paper (fails contrast) or forest on ink at small sizes.

Typography

Editorial serif, working sans, honest mono.

All three families are free on Google Fonts — no licensing needed to match the brand.

Real energy, settled.

Instrument Serif

Display & headlines. Regular 400, italic for emphasis.

Google Fonts ↗

eCandle turns off-grid energy demand into programmable, recordable, distributable on-chain cashflow.

IBM Plex Sans

Body copy & UI. Weights 400–600.

Google Fonts ↗

200W solar · 1 kWh battery · PayGo · on-chain settlement

IBM Plex Mono

Labels, data, eyebrows. Weights 400–500.

Google Fonts ↗

Usage

A few rules keep the flame recognizable.

✓ Do

Use the files on this page as provided.
Write the name as eCandle — lowercase e, capital C.
Pick the variant made for your background.
Keep the 25% clear-space zone.
Credit as “eCandle · Built on Arkreen” where context matters.

✕ Don't

Recolor, add gradients, outlines, or shadows to the mark.
Stretch, rotate, or redraw any part of it.
Place the mark on busy imagery without a mono variant.
Combine it with other logos into a new lockup.
Use the mark to imply endorsement without a partnership.

Need something else?

Press assets, co-branding requests, or a format we haven't covered — reach out and we'll help.

Download all assets (.zip) Contact us on X